Design Packages
12-Week Strategic Package
Thorough, collaborative work with room to refine- Brand Audit and Strategy
- Brand Identity with 3 rounds of refinements
- Brand Guidelines
- 12 Weeks of Collaboration
- Fast Track Program
- Brand Images and Copy
6-Week Fast-Track
Firm deadlines and clients ready to trust my design decisions- Brand Audit and Strategy
- Brand Identity with one consolidated round of minor refinements
- Brand Guidelines
- 6 Weeks of Collaboration
- Fast Track Program
- Brand Images and Copy
Design Package 1: Strategic 12-Week Branding Package
A thorough, collaborative process with space for feedback and refinement.
- Weeks 1 to 3: Discovery and Strategy. Questionnaire review, brand strategy and vision alignment.
- Weeks 4 to 7: Brand Identity Design. Logo marks, typography, colour palette and visual identity system.
- Weeks 8 to 10: Brand in Action. One finished piece that puts your brand to work.
- Weeks 11 to 12: Final Files and Launch. Brand guidelines and final production files.
- Images and copy must be provided by the client.
You will have: a strategic custom brand, a full set of brand guidelines and one finished Brand in Action piece, with four weeks of post-project support.
Design Package 2: Fast Track 6-Week Package
Designed for clients who need high-priority delivery and are ready to hand over design authority. The speed comes from three agreements: your homework is complete before Week 1, you sign off the direction up front, and you trust my vision with minimal refinements.
- Before Week 1: onboarding quiz, questionnaire and worksheet complete.
- Week 1: kickoff, direction sign-off and strategy summary.
- Weeks 2 and 3: full identity design with creative autonomy.
- Week 4: one consolidated round of minor refinements, and your final brand files delivered.
- Week 5: your Brand in Action piece is designed.
- Week 6: one round of minor refinements, final sign-off and final payment.
- Brand Images and copy done for you.
If a feedback window is missed, a structural redesign is requested or extra rounds are needed, the project moves to the 12-week timeline. The accelerated delivery fee is non-refundable.
Brand in Action Options (both packages)
You choose one:
- Event print, such as a booth backdrop and table cover
- Business cards and stationery
- Package design for one product
- A social media campaign for one channel, with up to six designed posts
Design Package 3: Monthly Retainer
Strategic Brand Partner & Digital Marketing Specialist. For established businesses, and for brands I have designed or refined. Each month you choose one focus and I put your brand to work in that area.
| Monthly focus | What it covers |
|---|---|
| Website | Updates, new pages, copy, content and ongoing management |
| Social media management and campaign | Strategy, content calendar, design, copywriting and posting |
| Event preparation and design | Invitations, displays, promotional materials and event marketing |
| Signage and installation | Design, production management and installation coordination |
| App design and development | Design and strategy, with access to my developers |
How your months work
- First week: kickoff call, agree your first focus and set goals.
- Every week: a video call, your focus work in progress, and a chat line that's always open and never billed. I reply on business days, usually the same day.
- End of every month: a plain-English report on what we did, what it did for you and what's next. We decide together whether to change your focus.
- Final month: a review of the whole term. You can renew if no one is waiting for the next opening.
Website and app work begin with a written quote and require you to agree to the retainer for 3 or 6 months. I work with one retainer client at a time, first come, first served.
How to Get Started
- Fill out my 2 minute client inquiry form https://forms.gle/H3MP6pshWwx8yZvP9
- Book a short fit call https://calendar.app.google/skcqam9nkrq6o3eQA
- If we're a good fit to work together; I will send your agreement and first invoice.
- Your spot is confirmed when I have both signed and paid.
- You will receive your Welcome Guide, roadmap and Client Project Brief, then we begin.
Prices are in Canadian dollars. HST applies. Your signed agreement defines the full scope of your project.
By using these services you agree to the Terms of Service.
Ready to Build a Brand That Means More?
Get clear on what your audience trusts, and turn that insight into a brand that connects. Explore strategic support, a brand audit, or turnkey project management with Ali Horner Design. Website and app projects are available through a three-to-six-month monthly retainer.
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Ali Horner Design, Strategic Brand Partner & Digital Marketing Specialist, Kingston, Ontario. Serving Napanee, Kingston, Prince Edward County and Eastern Ontario.
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